Hello! I am a social media, digital, and influencer marketing leader with a love for television, film, music, beauty, fashion, tech, and of course, social media. My experience includes social media strategy, live event planning and coverage, video and graphic asset creative direction, work with talent, influencer campaign management, team management, agency management, talent hiring, data analysis, paid media, and more​.

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I started my career in social in 2011 at a boutique social marketing agency, and went on to work in social and PR for fashion & beauty at tokidoki, tech at Snapwire, entertainment at NBC, CBS, and WarnerMedia, and healthcare tech at MyHealthTeam. 

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After being laid off from WarnerMedia in late 2019 due to the AT&T merger, I was inspired to try something new in 2020, and started a social media consulting business. In the years since, I have worked with small businesses in hospitality and entertainment, offering competitive analysis, social media management, data analysis, and strategic recommendations. 

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In 2021, I started a full-time job as Director of Social Media at MyHealthTeam, a healthcare tech company that provides online social networks for people living with chronic conditions. In my first year, I built out the organic social team from one to six employees and led MHT's organic social platform expansion to Instagram and TikTok. I overhauled cross-platform strategy, resulting in a 217% increase in organic reach, 74% increase in UVs, 37% increase in member acquisition. In early 2023, I was named an MM+M 40 Under 40 2023 honoree for innovative social media marketing strategy in the healthcare industry.

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