top of page

Margaret Barreca Resume

Outcome-driven and award-winning Social Media and Influencer Marketing Director recognized for 11+ years of experience across the entertainment, media, and healthcare industries.

​

  • Specializes in spearheading cross-platform social media strategy and execution, paid media creative, influencer marketing, and content creation initiatives at leading companies, including CBS, WarnerMedia, and more.

  • Creative and trend-focused thinker with a proven track record of success rolling out creative plans and marketing events to increase the company’s brand visibility and engagement, aligned with each client’s unique vision and business needs.

  • Strategic leader who excels at directing teams to optimize content for paid, owned, and earned distribution channels, including web, social media, email, and video platforms. Skilled in adapting content to suit the requirements and nuances of each channel.

Work Experience

Director of Social Media 
MyHealthTeam
10/2021-Present

Drive the implementation of social media strategies and end-to-end processes of influencer programs, including planning, negotiations, budgeting, and cross-functional communication. Analyze and synthesize insights from social media data and deliver quarterly reports to the executive leadership team and other stakeholders, empowering them with data-driven decision-making.

​​

Key Accomplishments

  • Honored as an MM+M 40 under 40 2023 awardee for pioneering social media marketing strategies in the healthcare sector.

  • Built, managed, and mentored a team of 6 managers, specialists, coordinators, and interns who strategically managed organic social media channels and influencer marketing for 55+ online communities of people living with chronic conditions.

  • Spearheaded goal-setting and implementation of social media marketing strategies, resulting in a 217% increase in organic reach on high-priority accounts, a substantial 74% boost in UVs, and a 59% increase in member acquisition from organic social.

  • Oversaw 25+ concurrent influencer partnerships on TikTok and Instagram, which drove over $5.5M in revenue, garnered 1.4M  impressions, increased baseline reach on owned social media channels by 431%, and grew social channel followers by 104%. 

  • Introduced new social media management tools, expanded social strategy to new platforms, overhauled team processes, led content development, managed platform partner and vendor relationships, and strengthened cross-functional collaboration.

Social Media Strategist 
CBS (Contract)
8/2021-10-2021

Managed and collaborated with external agencies and internal coordinators on social media strategy, content development, cross-platform paid media, and campaign execution for CSI: Vegas, FBI, FBI: Most Wanted, and more through fall primetime premieres

 

Key Accomplishments

  • Collaborated with Twitter and directed a creative agency to launch Twitter Spaces with a multimedia three-show fan experience on the FBI, FBI: Most Wanted, and FBI: International accounts throughout the shows’ three-hour crossover premiere.

  • Oversaw the overall CSI: Vegas show launch content, including a cross-platform scavenger hunt with brands such as BuzzFeed.

Social Media Consultant 
9/2019-Present

Established social media strategies tailored to clients' unique needs, ensuring a cohesive and effective online presence. Executed robust reporting mechanisms, delivering monthly and quarterly reports that translated social media metrics into actionable insights.

 

Key Accomplishments

  • Increased client Instagram followers by 400%, monthly reach by 1,900%, monthly engagement rate by 500%, and monthly profile visits by 77% through content strategy, Instagram ads, and creator partnerships.

  • Worked with entertainment and travel businesses to develop, launch, and optimize social media strategies. Provided expertise in cross-platform organic social strategy setting, paid media campaigns, and creative direction for video and photo shoots.

Manager, Social Media 
WarnerMedia
11/2018-9/2019

Managed external agencies while collaborating closely with internal partners on streamlining cross-platform marketing campaigns, including data-driven social strategy, asset development, copy editing and approvals, cross-platform paid media, and more.

 

Key Accomplishments

  • Led strategic planning and campaign execution for Drop The Mic, The 25th Annual SAG Awards, and Chasing The Cure.

  • Headed all organic social media marketing efforts for Drop The Mic season 2, resulting in 153M organic impressions, a 72% season-over-season growth in total fan footprint, and an 11% season-over-season increase in average engagements per post.

  • Promoted Drop The Mic on talent-owned social channels, generating over 800M impressions from cross-platform talent posts.

  • Planned and oversaw the execution of The 25th Annual SAG Awards pre-promotion and broadcast day coverage, which resulted in 25M+ broadcast day impressions,  10M+ cross-platform video views, and a 30% increase in YoY content responses.

  • Collaborated with talent, production, and agencies to capture cross-platform content at large-scale televised events and on-set.

Senior Social Media Producer 

Social Media Producer 
CBS
9/2016-11/2018

Spearheaded data-driven strategic social planning, campaign execution, and community building for primetime comedies and dramas on CBS, social coverage of events and set visits, and more while managing and coaching coordinators, freelancers, and interns.

 

Key Accomplishments

  • Brainstormed and executed social activations, including the CBS premiere week cross-show Instagram story campaign.

  • Controlled the development and rollout of CBS Upfront cross-platform social media show announcements, achieving a noteworthy 20% year-over-year lift in trailer views on Facebook and an 11% year-over-year lift in trailer views on Twitter.

  • Refined Facebook video strategy for Celebrity Big Brother, resulting in a 45% increase in season-over-season video views.

  • Collaborated with production and cross-functional marketing partners to strategize and establish promotional content, such as the Young Sheldon and The Big Bang Theory "Soft Kitty" video, which received more than 3M views on Facebook.

  • Directed and supervised daily posting, content development, live activations, weekly live tweeting, and event coverage, and facilitated cross-functional collaboration, contributing to the consistent and engaging presence of CBS on social media.

Community Manager

NBC (MXM)
6/2015-9/2016

  • Developed and managed creative and strategic social editorial calendars tailored to promote NBC shows, including the creation of compelling copy, curation of assets, and coordination with talent to ensure a consistent and engaging brand voice.

Social Media Manager 

Snapwire
6/2013-6/2015

  • Formulated and implemented the end-to-end robust cross-platform social content strategy and influencer outreach to deliver on brand objectives, from initial brainstorming to copywriting and execution, while ensuring alignment with client needs.

PR and Social Media Coordinator

Tokidoki
1/2012-7/2012

  • Executed social media marketing campaigns, video shoots, and events for Tokidoki-Sephora cross-marketing program and other initiatives

  • Conducted influencer outreach on YouTube for beauty and lifestyle content, with product features in Jenna Marbles' content

  • Responsible for press release and social media copywriting

bottom of page